Pro NRG founder Tanya Patruno has just bagged off an investment of $250,000 from Daymond John at the Shark Tank TV Show. Tanya was accompanied by board member and brand endorser of Pro NRG, Brandon Jacobs. A former New York Giant, Brandon Jacobs shared a compelling, engaging and impressive tale of how he and his teammates at New York Giant had loved the drink and actually had derived the energy to make a comeback at a game last season. All the investors at Shark Tank TV Show certainly loved the real life tale from a man who is certainly one of the well known names in the game.
Tanya Patruno had an inspiring tale to share as well, that of herself and the journey of Pro NRG. Pro NRG had $125,000 in sales and is being sold across 3000 outlets at the moment across Manhattan. She had put up an offer of 15% of stakes in the company for an investment of $250,000. While Daymond John did oblige to the investment amount, he asked for a 30% stake and a condition that Pro NRG teams up with an existing energy drink BADDAS of which John is a board member.
Off the board rooms and away from the Shark Tank TV Show, Pro NRG may have a new journey now. First, it is a one of a kind energy drink that is entirely sugar free, contains protein (15 g to be precise in a can) and also Vitamin B12. What’s more intriguing is the fact that it is colorless. A huge section of energy drink lovers are not very keen anymore on the flavored drinks offering chocolate, vanilla and all sorts of fruits and other flavors. Pro NRG certainly has an edge in that department. Tanya, founder and majority stakeholder of Pro NRG, did mention that she accepted offer partly because of Daymond’s experience in the industry which can help them to market and promote the product much better than what they have been able to accomplish now. Other investors and also market watchers are in agreement with that observation. John has an extensive and enviable network.
With Brandon Jacobs on the board who surely has a certain fan following, Tanya whose objectives seem to be straight up at increased production and a larger market and now Daymond, who can offer the logistics, marketing and branding support, Pro NRG is certainly set to go places.
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